Public attitudes towards immigration and immigrants

What people think, why, and how to influence them

People hold diverse and seemingly contradictory attitudes towards immigration – they can support reductions while recognizing the positive economic and cultural impact of immigrants in their country.

Segmentation across high-income countries shows roughly half of people form a ‘conflicted’ middle: neither for nor against migration.

Attitudes towards immigrants and immigration are rooted in individuals’ values and worldview. While they can be shifted by external factors, they are relatively fixed.

Attempts to shift attitudes must therefore understand and engage with these values, particularly those of the ‘conflicted’ middle